Public Service Announcement: ICE

A friend of mine emailed this to me awhile ago. Today when I was cruising through my email archives I thought it would be a good thing to post here as a sort of Public Service Announcement. He's a doctor in the ER (in the US) so I'm pretty sure this is legit. Even if it's not in common practice now, it sounds like a handy little lifehack to me:

A campaign encouraging people to enter an emergency contact number in their mobile phone's memory under the heading "ICE" (i.e.In Case of Emergency).

Originally established as a nation-wide campaign in the UK, ICE allows paramedics or police to be able to contact a designated relative / next-of-kin in an emergency situation. The idea is the brainchild of East Anglian Ambulance Service paramedic Bob Brotchie and was launched in May this year in the UK. By adopting the ICE advice, your mobile will help the rescue services quickly contact a friend or relative.

ICE your phone now!

Simply select a new contact in your phone book, enter the word 'ICE' and the number of the person you wish to be contacted. For more than one contact name ICE1, ICE2, ICE3 etc.

Please will you also email this to everybody in your address book, it won't take too many 'forwards' before everybody will know about this.

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